📊 What is TIVAF?
TIVAF is a low‑cost, transparent diagnostic that answers one question: “When a tourist visits a winery (or olive mill, cheese dairy, craft workshop), how much of that value stays with the local producer?” It works with public information and a small sample of producers – no need for confidential sales data.
✅ What TIVAF delivers for your consortium or destination
📈 Tourism premium
Price difference between supermarket and direct‑to‑consumer sales – reveals which producers capture value from tourism.
🤝 Teamwork score
Measures institutional thickness: use of shared logos, wine route signage, cross‑promotion among members.
📱 Digital storytelling ranking
Evaluates websites and social media: narrative focus, information density, visitor engagement.
📊 Benchmarking report
Compares all members, identifies best practices, and provides an action plan for underperformers.
🌍 Beyond wine: olive oil, cheese, crafts, any GI product
TIVAF is product‑agnostic. The same four pillars work for olive oil PDOs, mountain cheese, honey, textiles, and any heritage‑based rural value chain. The toolkit adapts easily – replace “winery” with “mill” and the rubrics still apply.
💰 Why invest in TIVAF?
- Evidence‑based decisions – stop guessing which tourism initiatives work.
- Fair resource allocation – identify which producers need support (digital training, signage, collective marketing).
- Fundraising & reporting – use TIVAF diagnostics to justify EU LEADER, Interreg, or national rural development grants.
- Low barrier – works with 20 producers, no proprietary data, completed in 2–3 weeks.
The TIVAF framework was developed by Giovanni F. Molina Aguirre (UNICAS & URV – GRATET). References available upon request.