A simple, non‑technical introduction to the Territorial Indicators for Value Appropriation Framework
Think of TIVAF like a medical check‑up for a wine region. A doctor measures heart rate, blood pressure, temperature – TIVAF measures four “vital signs” of a wine tourism area. No expensive data required.
Many small wine regions don’t know if wine tourism is actually helping local family wineries. Official stats don’t separate tourism sales, and commercial databases often miss small producers. TIVAF was built to solve this – using only public information and a small sample of wineries.
Do wineries cooperate? We look for shared signs, consortium logos, and cross‑promotion.
Compare the same wine in supermarket, wine shop, and winery door. Who captures the value?
Do they sell a bottle or a story? We score websites and social media.
A simple math check: does tourism correlate with higher prices?
We tested TIVAF in Pignoletto DOCG (Italy) and Priorat DOQ (Spain) with 20 wineries. The result? Wineries with strong teamwork and rich digital stories tended to charge higher prices at their cellar door – especially in Priorat, where the consortium is very active.