🏠 Home 📖 Rookie Guide 📊 Expert Version 💼 For Stakeholders Contact
Territorial Indicators for Value Appropriation Framework

TIVAF

A diagnostic toolkit to measure how wine tourism creates value for smaller wineries – even when data is scarce.

The TIVAF framework in brief

Four pillars – a health check‑up for wine tourism regions

01
Institutional thickness
Do wineries act as a team? We measure shared infrastructure, consortium logos, and inter‑winery promotion.
🔍 Example: presence of DOQ/DOCG plaques, staff mentioning appellation rules.
02
Multi‑channel price mapping
Who captures value? Compare the same wine in supermarkets, specialist shops, and winery door.
🛒 → 🍷 → 🏠 “The tourism premium reveals direct value for the winery.”
03
Digital terroir & narrative
We score websites and social media on narrative focus, information density, engagement, and experiential storytelling.
📱 “Selling a story, not just a bottle.”
04
Hedonic pricing (exploratory)
A simple statistical model linking price to tourism, institutional thickness, and digital narratives – designed for small samples (N≈20).
📐 “Not causal, but diagnostic: patterns that inform governance.”

📌 To explore the complete framework, select your preferred guide below:

🍇 Rookie Guide (non‑technical) 📊 Expert Version (economists & professionals)

Both versions explain the four pillars in detail – one with simple analogies, the other with technical depth.

💡 Why two versions? TIVAF is designed for both wine enthusiasts and researchers. Choose the path that matches your background.

📢 Apply TIVAF to your region

Whether you represent a wine consortium, an olive oil PDO, a cheese route, or a rural development agency – TIVAF adapts to any geographical indication (GI) or heritage‑based product. The framework is replicable across territories and sectors, using the same four pillars.

👉 Learn more and request a consultation →

🌍 Beyond wine – TIVAF is designed to be replicable for olive oil, cheese, crafts, and any geographical indication (GI) product where small producers and data scarcity are common. The framework adapts to any heritage‑based rural value chain.

About the author

Giovanni F. Molina Aguirre

Rural Economist & Heritage Methodologist | PhD Candidate

I design diagnostic tools for wine regions, geographical indications, and rural territories – bridging economic analysis, institutional diagnostics, and heritage interpretation. My current research compares wine area development in Emilia-Romagna (Italy) and Priorat (Catalonia, Spain).

Languages: 🇬🇧 English 🇪🇸 Spanish 🇵🇹 Portuguese 🇮🇹 Italian 🇫🇷 French

Giovanni Molina

© 2025 Giovanni F. Molina Aguirre – University of Cassino and Southern Lazio (UNICAS) & Universitat Rovira i Virgili (URV) – GRATET

TIVAF is an open‑access diagnostic framework. Rookie guide | Expert version | For stakeholders